Crafting Community-Centric Spaces
[branding & graphic design]
After joining Trademark Property Co. in 2017 as a graphic designer, I swiftly evolved to the role of Creative Manager, guiding the company's creative vision. Trademark stood out in the commercial real estate industry for its commitment to crafting intentional, community-driven spaces using sustainable materials — a mission that deeply resonated with me.
In my multifaceted role, I oversaw property branding projects, collaborated on placemaking initiatives, and managed the corporate brand. Each project, spanning coast-to-coast, was approached with passion and purpose, focusing on creating vibrant hubs that fostered connection and enriched lives. Together with a talented team, we pushed boundaries, challenged norms, and transformed spaces into thriving destinations.
Custom crosswalk design for Warby Parker at Westbend.
Driving Sustainable Initiatives: A Portfolio-wide Approach
At Trademark Property Co., we are committed to sustainability, partnering with top environmental consultancies to monitor our portfolio's sustainability KPIs and reduce our environmental impact. As part of this effort, my role involves capturing on-property sustainability initiatives.
I devised a series of custom badges that properties showcased on social media and signage, highlighting their specific sustainability endeavors. This project posed a challenge as we needed a customizable system for each property yet consistent across the portfolio.
In addition to badge design, I crafted complementary social media, email, and print graphics, ensuring a cohesive and impactful campaign across our entire portfolio. Furthermore, I collaborated with the Director of ESG to produce our inaugural Sustainability Report, a milestone in our sustainability journey.
North Point Mall Revitalization: A Success Story
In 2020, Trademark Property Co. embarked on revitalizing North Point Mall, focusing on creating engaging green spaces. As part of this initiative, I oversaw the rebrand and designed new graphics, partnering with Native Digital to breathe new life into the property. Our collaboration brought fresh energy, attracting better tenants and unlocking additional investment potential. The project enhanced the mall's appeal and fostered community connection, setting the stage for a successful transformation.
